Following on from the success of the Step Up Sunderland project, we were approached by Sunderland Council, who had partnered with Newcastle Council to create a separate branded version of the iOS, Android and Web Applications for use within the Newcastle City Council region.
The Newcastle version required a changes to the branding and the content, as well as work in the backend, where we had to create a separate database and API to handle the Newcastle data.
There were also changes to the location structure for participants, and Newcastle introduced timed challenges and events which ran at specific times and dates for a limited period.
As with the Sunderland version, the Newcastle version of the app was a huge success, with over 10,000 users signing up in the first few weeks.