mySysters
The Highly Regarded App for Women in Permimenopause
The founder of mySysters, Cindy, came up with the idea for a perimenopause app after seeing the period trackers popular among women in their teens and twenties and wondering, “Where’s mine?” A lawyer and writer by trade, she launched a tech startup to develop the app. She then moved the business from Minneapolis, Minnesota to Newcastle upon Tyne, where she met with us and we began working together.
Cindy had proved the concept of the app through the use of a popular app-builder platform. It was effective in testing the concept but had several major flaws and a poor user interface. We developed a completely new, fully bespoke version of the app, packed with new features and functionality.
Once the app was released, we continued to make incremental changes based on qualitative user feedback and the quantitative data collected via the integrated analytics platform.
The app continues to grow and is used by thousands of women all over the world on a daily basis!